JavaMoji, the world’s first coffee branded with popular emojis, recently released its K-cups. Each pod will be uniquely marked with the universal symbols used in daily mobile communication around the world. Why? People love coffee, and people love emojis.
Timing could not be better for the newcomer to the coffee space. With 92% of online consumers using emojis, giant brands like Domino’s and Pepsi have recently adopted the use of emojis into colossal marketing campaigns.
Brad Jakeman, president, PepsiCo Global Beverage Group says, “The unique thing we’re doing with emojis is taking them out of the digital world and grounding them in the physical world …” JavaMoji is doing the same, specifically for the consumer’s kitchen.
JavaMoji knows coffee consumption is heavily tied to one’s mood. A Harvard study shows that people who drink two to three cups of caffeinated coffee per day are 15% less likely to develop depression (source). Therefore, pairing the happy little emotions with the drink that starts your day is no accident.
“Brands like Folgers were founded in the 1800s, so we set out to create the perfect modern fit for today’s digital culture,” says Sean Kilbane, co-founder of JavaMoji.
JavaMoji K-cups are available now on Amazon.com. Subscription boxes can be purchased directly from the JavaMoji website.
“We just want to be what other coffees are not – fun,” says Shaun Newsum, co-founder of JavaMoji.