هنر بسته بندی: کنفرانس Print4All برگزار شد. این کنفرانس با مدیریت دو انجمن ACIMGA و ARGI و با دعوت از کارشناسان برجسته در حوزه بسته بندی، چاپ، مدیریت برند، بازاریابی و … به میزبانی مجموعه نمایشگاهی Fiera Milano در شهر میلان برگزار شد.
در این کنفرانس دو روزه کارشناسان از کشورهای مختلف به ارایه آخرین تحولات در حوزه های یاد شده پرداختند و درباره وضعیت فعلی و آینده بازار و فناوری چاپ و بسته بندی آمارها و ویدیوهای بسیار جالبی را به نمایش گذاشتند. این سمینار که سومین نوبت در نوع خود در ایتالیا بود، بهانه ای است برای گردهم‌آیی بزرگترین کارشناسان از سرتاسر جهان و نیز معرفی دوره آینده نمایشگاه Print4All که در سال ۲۰۲۱ در میلان ایتالیا برگزار خواهد شد.
لازم به یادآوری است همانند سال های گذشته، سهیل چهره ای سردبیر هنر بسته بندی، تنها دعوت شده از ایران در این سمینار از طرف برگزارکنندگان آن بود.
فهرست مقالات ارایه شده به قرار زیر بودند:
FUTURE OF PRINTING BUSINESS – Keynote Alberto Mattiello
Artificial Intelligence, IoT, Smart Manufacturing. Digital transformation affects the way companies set up their
business. The expectations generated by technology drive market competition. Businesses are reinterpreting
themselves in a Digital First light. What are the benchmarks in all the world which our firms could be inspired by?
15.20 – Discussion Panel 1
16.10 – FUTURE OF PRINT MARKETS – Keynote Carlo Alberto Carnevale Maffè
Analogical or digital printing? Is it worth investing in innovation to offer clients value-added services? What are the
most demanded and most used technologies?
16.50 – Discussion Panel 2
17.10 Sustainability Round Table
Eliana Farotto (Comieco)
Michele Guala (Giflex)
Amelio Cecchini (Gifco)
Massimo Ramunni (Two Sides Italia)
Carlo Emanuele Bona (Federazione Carta e Grafica)
18.00 – Ducati: the management of printing seen by a global brand – Keynote Speech Enrico Peroni
Motorcycles & accessories can communicate a whole lifestyle. This activity makes use of a very wide range of
printed products: from the large formats of the visual layouts for the sales outlets to the packaging that protects and
signs the metal shell in which the motorcycles are transported. A similar strategy applies to a top brand like Ducati
and, in the same way, in a due scale – as Peroni will highlight in his keynote -, it is applicable to every company that
must present itself with a coherent identity in all touch points and in all the communication items and vision of the
brand.
Friday 22nd March
07.50 – Transfer from the Hotel BEST WESTERN GALLES PLUS to Fiera Milano
09.00 – Welcome Coffee
09.30 – Keynote Speech
Sergio Spaccavento, Executive Creative Director Conversion
10.00 – FUTURE OF CUSTOMER EXPERIENCE – Keynote Daniele Pes
The purchasing process has changed from being linear and predictable to something personal and changeable on a
day-to-day basis: touch points are fragmenting; devices are multiplying. How can a firm’s value be renewed for its
clients? How can we innovate an operational lever that supports the development of the coming customer base?
10.40 – Discussion Panel 3
11.10 – Coffee Break
11.30 – FUTURE OF PRODUCT & PROCESS INNOVATION – Keynote Ivan Ortenzi
The exponential dynamics of Business 4.0 technologies, behaviour and information are influencing the current
business models and creating new ones, shifting the balance of our life styles, our social architectures, and the way
we build and use products and services. This is a voyage into the future where innovation embraces processes and
materials.
